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Radio Ads Influence Home Improvement Projects; Radio Station Personality Ads …


Radio Ads Influence Home Improvement Projects; Radio Station Personality Ads …

Radio Ads Influence Home Improvement Projects; Radio Station Personality Ads …
News from All Access Music Group:

Radio Ads Influence Decisions

Findings from RAB’s F.C.T. Report show that when consumers are determining their next home improvement project, radio ads influence that decision. Also, listener trust is positively influenced when a favorite radio station personality promotes a particular home improvement project or service — especially among 18-34 year-olds.

“The findings from the survey demonstrate radio’s ability to persuade and influence behavior,” said RAB Pres./CEO ERICA FARBER.  “With 75% of the survey respondents being homeowners, it’s clear that radio is a key medium for home improvement companies and services to reach their target audience.”

Conducted from OCTOBER 29th to NOVEMBER 19th, 2013, this F.C.T. Report survey queried over 12,300 respondents aged 18+ about their home improvement plans, timelines and estimated budgets.  Of those surveyed:

  • 30% plan on starting their home improvement project in the next six months.
  • Kitchens and bathrooms are the top 2 inside home-improvement projects regardless of respondent age group or gender.
  • By far,…………… continues on All Access Music Group

… Read the full article

Related News:

33rd annual NARI Home Improvement Show at IX Center: Kristel’s CLE
News from Plain Dealer:

CLEVELAND, Ohio – Get your creative minds soaring and add a little color to your life when you visit the NARI Home Improvement show this Thursday.

The Main Event: 2014 NARI Home Improvement Show

The 411: The 33rd annual NARI Home Improvement Show is visiting the International Exposition Center through Sunday, Jan. 26.

Presented by Sherwin-Williams, guests will be inspired by the latest products and services for the place you call home. Learn how to renovate and decorate from some of the most talented home improvement professionals in Northeast Ohio. Guests will also get a special visit from Anthony Carrino and John Colaneri from HGTV’s show,

… Read the full article

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